Giift showcases at Cards and Payments Middle East 2015 as title sponsor Published-May 25, 2015
Aligns itself with experts, on home ground

Giift Services and Solutions, a UAE-based leading loyalty program and payment solutions company, participated at Cards and Payments Middle East 2015 as the event’s title sponsor. It was an opportunity to underline the importance of innovation and strategy within CRM for every industry category. Cards and Payments Middle East 2015 is the region's fastest growing platform dedicated to smart cards and payment.

The event was slated between May 12-13, 2015 at Dubai International Convention and Exhibition Centre, Dubai. It saw a spectrum of industries participating including banking, telecom, retail, government enterprises. An interesting outcome was the equivocal confidence amongst attendees that IT and digital have an influential role to play in commerce, banking and payments in times ahead.

Dubai being home ground to Giift’s expertise, brought the company a platform to re-strengthen ties with its existing industry partners, connect with the new clients, and influence this positive growth environment, all under a single platform. Giift shared new possibilities in profitable customer relationships, payment technologies and smart card solutions. 

Giift also sponsored the Smart Card and Payments Award Middle East 2015, which recognizes the best minds in the payments industry in the Middle East. The awards were presented by Mr. Amit Marwah Chief Marketing Officer, Giift Services & Solutions; and Mr. Paul Aranjo Chief Commercial Officer, Giift Services and Solutions.

Some of the winners included:
  • Emirates NBD Mobile Banking - Emirates NBD was awarded the ‘Best Mobile Banking Experience’ award
  • FGB Credit Cards Multi Loyalty Program & MY CARD - First Gulf Bank (FGB ) was handed the Best Customer Engagement Program
  • Mashreq 's Solitaire Card- Mashreq Bank won the Best Premium Card award.
  • The Standard Chartered Shukran Co-Brand Credit Card- Standard Chartered Bank UAE won the Best Co-branded Card award.

The event brought together new thought processes, opportunities and talent, a backdrop for further growth in the smart cards and payment sector. 

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