Giift shares stage as Title Sponsor at Smart Awards Asia, 2016 Published-Apr 23, 2016
Showcases new ideologies in the loyalty and payment sector in Asia
UAE-based Giift Services & Solutions engaged with evolving trends that are shaping the key Asian market growth, at Cards & Payments Asia 2016. It was also an opportunity to define Giift’s focus towards the SEA markets, having set up its holding company, namely Giift Services and Solutions Pte, in Singapore, a short while ago. 

Cards & Payments Asia 2016 is Asia’s leading platform for the cards and payments industry. It unfolded at the Suntec Singapore Convention and Exhibition Centre, Singapore, on April 20th and 21st, 2016. The platform served to converge leaders who influence and drive this sector from concept to success stories. Giift participated as a Silver Sponsor and Title Sponsor of the Smart Awards Asia, 2016 for the second year in a row. 

In the present light of challenges posed by technology and the dynamic consumer environment, the networking and knowledge sharing focused at deriving growth opportunities from such challenges. Giift shared its focus towards innovation as a strong route in sustaining winning solutions for long-term consumer loyalty, smart card solutions, CRM and loyalty programs. 

Further, Giift applauded talent that drew up successful examples in the past one year within the sphere of cards and payments. 

The winners in their respective award categories were: 
  • Best B2C Payments Initiative - Silverleap Zap HCE Virtual Card 
  • Best B2B Payments Initiative - Xaavan by MC Payment 
  • Best P2P Payments Initiative -  Fastacash 
  • Best Mobile Banking Application - DBS Omni
  • Best Use of Biometrics in a Commercial Setting - Lumidigm by HID Global 
  • Best New Fintech Startup - SmartLending 
  • Best E-Commerce Technology Provider - TackThis! (Voyager Innovations)
  • Best New E-Commerce Merchant - Tapp Market 
  • Best Use of In-Store Technology - ThinkAndGo NFC 
  • Asian Bank of the Year - Land Bank of the Philippines
  • Best Individual Contribution to Financial Inclusion - Norma Sit, CEO, Numoni Group

Participating at Cards & Payments Asia 2016, Giift Services & Solutions emphasized its ideology of leading with a unique and innovative approach towards payments and consumer loyalty.

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